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This page last updated
5/04/08 |
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The SWOT analysis.
The SWOT analysis is a great framework to explore the advantages and disadvantages an organisation, department or individual has in a particular situation. Use the template below as a tool for collecting, summarising and prioritising areas of focus.
Go back to the CIPD fact sheet on SWOT - Go to the RapidBI page on SWOT
For more template formats visit our SWOT template page
To download this template as a file please visit our resources zone
External or Environment Scan - The PESTLE analysis.
The PESTLE analysis is a great framework to explore the environment in which an organisation operates. Use the template below as a tool for collecting, summarising and prioritising areas of focus.
| PESTLE Analysis on
____________________(Organisation name)
Date of Analysis ____/____/20__
Who was involved ___________ ___________ ___________ ___________ ___________ ___________
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PESTLE Analysis factors |
Your notes |
Potential Impact: |
Implication and importance |
The list below is just to get you started. Remember to put these , and others that you add in the context of your organisation or business.
For example if you are a small private company the behaviours of a BP / Tesco or a large international player may well impact on you.
If you are a local authority, government changes will change your priorities. In the NHS changes to treatments and public attitudes will also impact etc. |
About your organisation.
How might the factors listed on the left impact your business or part of the organisation? |
H - High
M - Medium
L – Low
U - Undetermined |
Time Frame:
0-6 months
6-12 months
12-24 months
24 + months |
Type:
Positive +
Negative -
Unknown |
Impact:
Increasing >
Unchanged =
Decreasing <
Unknown |
Relative Importance
Critical
Important
Un-important
Unknown |
Political
Trading policies
Funding, grants and initiatives
Home market lobbying/pressure groups
Local authority rules/ local bylaws etc
International pressure groups
Wars and conflict
Government policies
Government term and change
Elections
Inter-country relationships/attitudes
Terrorism
Political trends
Governmental leadership
Government structures
Internal political issues
Shareholder/ stakeholder needs/ demands
Others include:
_________________________________
_________________________________
_________________________________
_________________________________
_________________________________ |
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Economic
Home economy situation
Home economy trends
Overseas economies and trends
General taxation issues
Taxation changes specific to product/services
Seasonality/weather issues
Market and trade cycles
Specific industry factors
Market routes and distribution trends
Customer/end-user drivers
International trade/monetary issues
Disposable income
Job growth/unemployment
Exchange rates
Tariffs
Inflation
Interest and exchange rates
Consumer confidence index
Import/export ratios
Production level
Internal finance
Internal cash flow
Others include:
_________________________________
_________________________________
_________________________________
_________________________________
_________________________________ |
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Social
Consumer attitudes and opinions
Media views
Law changes affecting social factors
Brand, company, technology image
Consumer buying patterns
Major events and influences
Buying access and trends
Ethnic/religious factors
Advertising and publicity
Ethical issues
Demographics (age, gender, race, family size,)
Lifestyle changes
Population shifts
Education
Trends
Fads
Diversity
Immigration/emigration
Health
Living standards
Housing trends
Fashion & role models
Attitudes to work
Attitudes to people doing certain types of work
Leisure activities
Occupations
Earning capacity
Staff attitudes
Management style
organisational culture
Changes to education system
Others include:
_________________________________
_________________________________
_________________________________
_________________________________
_________________________________ |
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Technological
Competing technology development
Research funding
Associated/dependent technologies
Replacement technology/solutions
Maturity of technology
Manufacturing maturity and capacity
Information and communications
Consumer buying mechanisms/technology
Technology legislation
Innovation potential
Technology access, licensing, patents
Intellectual property issues
Global communications
Inventions
Innovations
New discoveries
Research
Energy uses/sources/fuels
Communications
Rate of obsolescence
Health (pharmaceutical, equipment, etc.)
Manufacturing advances
Information technology
Internet
Transportation
Bio-tech
Genetics
Waste removal/recycling
Email
M-learning
E-learning
Collaboration tools
Software changes
RSI
Others include:
_________________________________
_________________________________
_________________________________
_________________________________
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Legal
Current legislation home market
Future legislation
European/international legislation
Regulatory bodies and processes
Environmental regulations
Employment law
Consumer protection
Industry-specific regulations
competitive regulations
Others include:
_________________________________
_________________________________
_________________________________
_________________________________
_________________________________ |
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Environmental/ Ecological
Environmental issues
International
National
Local
Environmental regulations
Customer values
Market values
Stakeholder/ investor values
Staff attitudes
Management style
Organisational culture
Staff morale
Staff engagement
Global factors
EU based factors
Others include:
_________________________________
_________________________________
_________________________________
_________________________________
_________________________________ |
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Go back to the CIPD fact sheet on PESTLE - Go to the RapidBI page on PESTLE
To download this template as a file please visit our resources zone
Note - These templates are designed to complement the CIPD fact sheets - they are not designed as standalone tools. For more information please visit www.cipd.co.uk or the relevant pages here at RapidBI
Please quote this site as reference for all course work. |
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