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SWOT Analysis Template

To complement our main - SWOT analysis page This page contains a variety of SWOT analysis templates for you to use.

To save you the effort of copying and pasting from this site, visit our Resource Zone where these SWOT analysis templates can be downloaded.

Please visit regularly as we add new material all the time.

 

SWOT Analysis Template/ Worksheet - Try our business SWOT analysis tool for free NOW

 

 

SWOT Analysis on ____________________ (organization name or product/ service/ project)

Company/ organization Background/ situation ____________________________________________________

__________________________________________________________________________________________

__________________________________________________________________________________________

(usual business partners, relationships, channels to market, assumptions etc...)

Date PESTLE completed ____________________

Date of SWOT Analysis  ____________________  ____________________v

   

INTERNAL

 

Under each of the PRIMO-F factors list the relevant strengths and weaknesses.

List the Opportunities and threats from your PESTLE analysis below.

Then considering the combination of these factors generate some options or alternative strategies for action.

Strengths (PRIMO-F)

  • People
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  •  
  • Resources
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Innovation & Ideas
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Marketing
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Operations
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Finance
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________

 

Weaknesses (PRIMO-F)

  • People
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • Resources
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Innovation & Ideas
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Marketing
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Operations
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • Finance
  • ___________________
  • ___________________
  • ___________________
  • ___________________
  • ___________________

E
X
T
E
R
N
A
L

Opportunities

  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 

SO Alternatives / Strategies

  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 

WO Alternatives / Strategies

  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 

Threats 

  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 

ST Alternatives / Strategies

  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 

WT Alternatives / Strategies

  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________ 
  • ___________________ 
  • ___________________
  • ___________________
  • ___________________  

Try our business SWOT analysis tool for free NOW - Or return to our main SWOT analysis page

 

 

 

 

SWOT Analysis Template / Worksheet 2

 

SWOT Analysis on ____________________ (organization name or product/ service/ project)

Company/ organization Background/ situation _____________________________________________________

__________________________________________________________________________________________

__________________________________________________________________________________________

(usual business partners, relationships, channels to market, assumptions etc...)

Date PESTLE completed ____________________

Date of SWOT Analysis  ____________________v

   

INTERNAL

 

Under each of the PRIMO-F factors list the relevant strengths and weaknesses.

List the Opportunities and threats from your PESTLE analysis below.

Then considering the combination of these factors generate some options or alternative strategies for action.

Strengths 

  •  
  •  
  •  
  •  

 

Weaknesses 

  •  
  •  
  •  
  •  
  •  

E
X
T
E
R
N
A
L

Opportunities

  •  
  •  
  •  
  •  

 

SO Alternatives / Strategies

  •  
  •  
  •  
  •  
  •  

WO Alternatives / Strategies

  •  
  •  
  •  
  •  

Threats 

  •  
  •  
  •  
  •  
  •  

 

ST Alternatives / Strategies

  •  
  •  
  •  
  •  
  •  

WT Alternatives / Strategies

  •  
  •  
  •  
  •  
  •  

Try our business SWOT analysis tool for free NOW - Or return to our main SWOT analysis page

 

 

 

 

SWOT Analysis Template / Worksheet 3

SWOT analysis - Strengths, Weaknesses, Opportunities and threats
Date  
Company/ Department name  
Internal Factors  

Our Strengths

 

  •  
  •  
  •  
  •  
  •  
  •  
  •  
Ways to exploit Our Weaknesses

 

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Ways to reduce
External factors  

Our Opportunities

 

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Ways to exploit Our Threats

 

  •  
  •  
  •  
  •  
  •  
  •  
  •  
Ways to reduce

Try our business SWOT analysis tool for free NOW - Or return to our main SWOT analysis page

 

Template / Worksheet 4 - SWOT Analysis Matrix
Below is an analysis matrix that may help you to assess your competitors' competencies against those of your company, with respect to Critical Success Factors. These become your Strengths and weaknesses:

The list of activities provided is a general guide covering the main areas of an organization, and should serve as a checklist only.

You may substitute the specific Critical Success Factors and ranking from your previous analysis to provide a more accurate evaluation.

Analysis matrix to assess your competitors' competencies against those of your company.

 

 
Your performance rating against your competition
 
Much Worse
Worse
Equal
Better
Much Better
People and Organization  
Visionary capable leadership          
Dedicated employees          
Entrepreneurial orientation          
Flexible/responsive          
           
           
Resources  
           
           
           
           
Innovation  
           
           
           
           
Marketing  
Company reputation          
Market share          
Quality reputation          
Service reputation          
Manufacturing costs          
Distribution costs          
Promotion effectiveness          
Sales force effectiveness          
R&D and innovation          
Geographical coverage          
           
           
Operations  
Economies of scale          
Capacity          
Able, dedicated workforce          
Ability to deliver on time          
Technical manufacturing skill          
           
           
Finance  
Financial stability          
Facilities          
Cost/availability of capital          
Profitability          
           
           

Try our business SWOT analysis tool for free NOW - Or return to our main SWOT analysis page

 

SWOT Analysis:

Opportunities/Threats Analysis:
Following is an analysis matrix that may be helpful in assessing threats and opportunities relevant to your business or market segment.

The list of threats and opportunities provided is a general guide covering some common examples to consider, and should serve as a checklist only. You will want to substitute the specific threats you identified in your Competitive Forces Analysis to provide a more accurate evaluation.

Keep in mind that what may be perceived as a threat to one competitor may be an opportunity to another. For example, lowering of entry barriers would be a threat to established competitors but an opportunity for new entrants. Also remember that market opportunities often are available for only a limited time. Failure to pursue an opportunity quickly may result in a competitor gaining a strong foothold, which may be difficult to displace.

 

Threat
Magnitude
  Very Small Small Large Very Large
Reactions from existing competition
       
New competitors likely to enter
       
Competition by vertical integration
       
Channel co-operators being competing
       
Decreased entry costs
       
Price/promotion war
       
Change in consumer tastes and values
       
Increasing power of buyers
       
Increasing segmentation
       
Technological change
       
Material availability and supplier prices
       
Economic stagnation        
Inflation
       
Regulatory changes
       
Foreign exchange fluctuation
       
Political/social changes
       
Environmental pollution
       
Takeover/merge        

Try our business SWOT analysis tool for free NOW - Or return to our main SWOT analysis page


Application of a SWOT analysis

Business and Market Segment Opportunities:

 

Opportunity
Magnitude
  Very Small Small Large Very Large
Merger

       
Technological change
       
Political, economic or social trends
       
Size of market
       
Growth of market
       
Unfulfilled customer needs
       
Gaps in existing product positions
       
Market not segmented
       
High margins
       
Few or weak competitors
       
Stable price structure
       
Vulnerability to entry
       
Low entry cost
       
Low exit barriers
       
High response to sales, advertising, promotion
       
Transfer cost experience
       
Low investment
       
Low risk
       
Matches our strength        
         


Try our business SWOT analysis tool for free NOW - Or return to our main SWOT analysis page

What is a SWOT analysis?

When undertaking a traditional strategic planning process, debating future direction, or assessing existing opportunities for the organization, a board or management team can rely on a SWOT analysis for help. During the analysis, the team lists and assesses the organization's Strengths, Weaknesses, Opportunities, and Threats. Each of these controlling forces prompts the team to consider factors that might easily be overlooked as it shapes the future of the organization.

This process provides insights to the organization's internal and external positioning, examining internal and external elements that must be factored into future decision making. It prohibits the organization from becoming too insular and functioning without proper feedback.

 

When to Use The BIR SWOT analysis tool:

  • Conduct a SWOT analysis on your company.
  • Conduct a SWOT analysis on your product
  • Conduct a SWOT analysis on your services
  • Conduct a SWOT analysis on yourself.
  • Conduct a SWOT analysis on your web site.
  • Conduct a SWOT analysis on your intranet site.
  • Conduct a SWOT analysis on your competitors.
  • Offer a SWOT analysis to your current clients.
  • Offer a SWOT analysis to your current customers.

 

Note

“Management tools can help to better understand particular aspects of an organization or its environment. For the following step – the analysis of insights provided by the models – however, there is no model. Management models are effective only if their users are able to realize connections and gaps and to draw appropriate conclusions.” - Dagmar Recklies

SWOT is sometimes knows as a TOWS analysis or a TOWS review

For a complete Internal SWot, look at our Business Improvement Review or access the limited function free version here

Find out more about our proven diagnostic tools:

Take the BIR for free - our sample SWOT analysis tool
The Business Improvement Review - A strategic, holistic business review The Business Improvement Review for SME's The BIR-HR a diagnostic SWOT tool for use in larger organisations by HR & OD teams

Have you also seen our PESTLE, Need to develop CSF's?, Need to write SMART objectives? or CSR (Corporate Social Responsibility) pages. Your feedback and comments are welcome.

This page has been developed by Mike Morrison - Principle consultant at RapidBI.  You are free to use any of the SWOT tools on this page, however if you wish to use this page on a web site please credit us and link to our home page keeping all links intact. 

Coming soon our long awaited Ebook on SWOT and how to do a SWOT analysis, including case studies, sample templates and example questions.

 



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The BIR, the diamonds and the term RapidBI is © & TM Mike Morrison. RapidBI Limited Registered in England number 5446351

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