Last updated:
21/04/2008

Developing the Innovative Capacity of Individuals, Teams and organisation's

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Activate: Just knowing that innovative capacity is a function of creativity and risk taking is not enough. Through our research and experience we’ve identified and isolated the Seven Drivers of Creativity and Risk Taking that influence innovative abilities. Activating these Drivers are what the application process is all about. Its about doing something with the information you now have.

Overview of the Drivers

Knowing that innovation is a function of creativity and risk taking does little in terms of adding value. That is, what value is there if I tell you that you need to become more creative or take more risks? Through rigorous qualitative and quantitative research methods, The Creatrix Team has isolated the Seven Drivers that influence innovative abilities.

These are:

Creativity Drivers	Risk Taking Drivers
Ambiguity	Authenticity
Independence	Resiliency
Inner-Directed	self-acceptance
Uniqueness

Understanding these Drivers and how they influence individual, team, and organisational behavior is a critical component to understanding how to accelerate innovative capacity. To fully grasp the power of the Drivers, we have incorporated a series of challenges designed first to develop an intellectual understanding of the Driver, second, to develop a deeper personal understanding of the Driver, and finally a challenge to internalize the Driver thereby providing the participant an opportunity to act on their own unique understanding of the Driver.

Once these Drivers are understood, learning how to apply them to real world work situations becomes the challenge, that when overcome, result in tremendous impact on an individual, team, and organisation. To apply the Drivers, one must develop an appreciation for how they influence behavior. For example, resiliency is a hallmark of people who take risks. Being able to rebound from rejection is a learned behavior that enables us to take more risks and recover quickly from our mistakes. Learning how to become more resilient helps us to persevere in a challenging business climate that often requires more than one attempt at problem resolution. Clearly, resiliency is something we like to see in those we work with and even in ourselves.

Creativity Drivers

Creatrix Creativity Drivers

Ambiguity:	Able to operate with uncertainty and vagueness—don’t require high structure, goals, or objectives to accomplish or create things, ideas, services, or products.
Independence:	Not subject to the control or influence or determination of another or others—are not willing to subordinate themselves—don’t like to be managed.
Inner-Directed:	Determine their own expectations and norms—sing to their own tune.
Uniqueness:	Appreciate and value differences—value uniqueness in both self and others.

Risk-Taking Drivers

Authenticity:	Being what you purport to be: genuine—“walk your talk”—“tell it like it is”, "true to yourself"
Resiliency:	The capacity to spring back, rebound and to successfully adapt and learn even in the face of adversity and stress
Self-Acceptance:	Approving and/or satisfied with your behaviours or actions—“like yourself”

So what are you going to do now?

To find out how you can use the Creatrix™ in your organisation or with your clients email us or phone on 0208 230 0980 (or 0870 7669651)

Creatrix assessment inventory creativity innovation risk taking coaching leadership
Creatrix is dedicated to accelerating the innovative capacity of individuals, teams and organisation's through its unique Creatrix Inventory©, patent pending e-coaching process, and certification programme.

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